Nearly every major social media platform, from Facebook to Twitter, allows users to create short video loops as content posts using GIF files. So why not use bite-sized “videos” everywhere with GIFs? It’s a quick and effective way to create shareable memes and compelling digital stories for social media promotion. Or, to think in a slightly more business-oriented way…how about a GIF of your product at work?ĩ3% of marketers who use video say that it’s a key part of their strategy. You can pull it off with something as simple as a dancing taco featured at the top of an email or a cat riding a bicycle in an ad campaign. GIFs are also a great way to show off your sense of humor and humanize your brand to create meaningful connections with the audience. That’s hundreds of words saved by using just one moving image. Here’s one great example of a GIF at work: Fashion editors at The Huffington Post use one to show readers how to style a scarf. How many paragraphs of text would it have taken for us to capture that “bored cat” GIF at the start of this guide? Why Should You Use GIFs for Social Marketing? (See the GIF above.) If you want to reach the almost 3 billion active users on Facebook or stand out from the 100 million photos uploaded to Instagram every day, you need to embrace new types of content to get your message across. They work because movement catches the eye plus, they’re shareable across multiple platforms. GIFs showcase products, promote offers, grab attention, and connect with audiences. Emotions play a significant role in influencing others, and GIFs are a way to visualize those emotions in a consumable, mobile-friendly digital format. Sure, they’re fun to share with friends and co-workers to express your feelings about Fridays or meetings-that-should-have-been-emails, but they’re also a prime opportunity to amplify your marketing content. As social media took off in the late 2000s, they became a weapon of choice for quick, eye-catching, relatable communication. GIFs have become so ingrained in our digital culture that they’ve turned into their own form of communication as a meme. GIFs have been around longer than the internet–but they didn’t weasel their way into mainstream internet culture until the early 2000s. The first GIF was created in 1987 by a software developer trying to create animated images with smaller file sizes. In short, a GIF (short for “Graphics Interchange Format”) is an image file that supports animation. It stores multiple image files together, then delivers them sequentially. How to Make a GIF from Video with Vidyard
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